Ettonet Oy found new owners via LADEC


For operating businesses For starting entrepreneurs Wellbeing & Sports 6.2.2018

Today, Ettonet’s brand new entrepreneur Ari Koskinen is a satisfied man who looks to the future with confidence. Ettonet received valuable assistance with the change of ownership process and business development from LADEC.

Today, Ettonet’s brand new entrepreneur Ari Koskinen is a satisfied man. Coincidence intervened in his life over a year ago, and then things took off. Koskinen had been considering starting his own company or buying an existing one. With these thoughts in mind, he contacted Lahti Region Development LADEC.

This paid off, as after a consultation, Business Development Manager Pasi Kangas encouraged Koskinen to buy the well-being company Ettonet, whose owner had come to retirement age. Ettonet Oy was founded through LADEC in 2009.

Koskinen had considered setting up a well-being company for elderly people because his mother had been left alone after his father’s death. ‘I realised then how much assistance elderly people need to cope at home. There is indeed a need for well-being companies in this society.’

From former co-workers to business partners

Once again coincidence intervened. ‘Just when I was going to meet the former owner of the company at his house, his mobile phone rang.The caller was Ari’s former business partner, who was also planning on starting a business in Lahti.’

Sanna Lampinen, Maaret Parola and Katariina Wolin worked in sales in Helsinki. They too had each considered setting up or buying a business. This kicked off a year-long process that ended in a business acquisition in autumn.

Pasi Kangas from LADEC advised the buyers on financial matters and business development. They also prepared scenario calculations on sales development and tested new business ideas.

‘We looked behind the company’s numbers and calculated whether more than one person could earn their living from the profit made by the company,’ Kangas says.

The business acquisition was concluded, and the new owners have plenty of vision for the company’s future. The company has expanded its range of products and tries to increase the products’ degree of domestic origin.

Four months ago, the Ettonet shop in Lahti relocated to new premises in Shopping Centre Trio, and a new shop was opened in the Munkkivuori Shopping Centre in Helsinki in May. It’s another area that houses a great number of elderly people for whom Ettonet’s daily living aids are useful.

Pasi Kangas from LADEC advised the buyers on financial matters and business development. They also prepared scenario calculations on sales development and tested new business ideas.

Assistance from LADEC’s professionals of vital importance

Koskinen admits that entrepreneurship requires hard work, but it’s also rewarding. ‘The shops are open seven days a week, but the work is interesting and challenging.’

Today, we want the elderly to remain at home for as long as possible. However, many of our senior citizens can’t cope at home without aids, and Ettonet Oy can help them with these needs.

Koskinen received a great deal of help with the business acquisition from LADEC. ‘They are true professionals.’
Koskinen says that he was proactive in contacting LADEC. ‘Because I already had a fairly complete vision, I was referred directly to Pasi Kangas. We made calculations together, and I received good advice on starting a business or, alternatively, acquiring an existing one. Kangas also helped me find the right business to acquire.’

LADEC’s events are well-organised. ‘We’re now making an online shop for our company, which is another thing that LADEC greatly helped us with. It recently held a training event about e-commerce. The event was like made for us. LADEC is able to invite the type of lecturers to its events that an ordinary entrepreneur could never turn to.’

Koskinen looks to the future with confidence. He has a business with a good reputation and strong clientele. ‘Now that we have new people with new ideas on board, I believe that we can grow and increase our sales.’